branding
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
SOLUTION
Employ universally recognized colors, icons, and graphics to establish global recognition as healthcare-oriented vending. This solution delivers an immediate and fluid experience, essential for the successful conversion of vending engagements. Components include a product sheet (digital & print), 3D model, HTML product splash page, interface screens, environmental product placement photo, 3D product animation, and brand assets for digital & print marketing communications (PowerPoint, Word).
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packaging
CHALLENGE
Design brand graphics for a top-tier, generic office paper for CNG’s domestic and global B2B customers.
SOLUTION
A simple geometric white shape was laid against a contrasting color background for immediate recognition, while curves to the shape, perspective to type, and shadow tones were added for dimension to signify sophistication, presenting a quality product that will operate in machines reliably without failure. Build die-lines per vendor specifications. Two color limit for reduced production costs (black with a second color signifying paper thickness.) Deploy graphics across three products and two sizes, meeting U.S. and European labeling standards. Create 3D renders for marketing.
brand
CHALLENGE
Ecovest needed a branding solution built on their existing logo design.
SOLUTION
A digital style guide for rapid deployment, ensuring that all communication provides a cohesive brand representation. The multipage document designated and outlined usage for all brand components, including applications for each. The final document was deployed digitally for desktop printing, email, and internal website display.
advertising
CHALLENGE
Promote product features and value in a single impression.
SOLUTION
Design ads on-brand using corporate colors, fonts, and logos via hierarchical messaging to ensure targeted communication. Banner ads, responsive HTML emails, and print ads. Design, illustration, 3D modeling, photo editing, animation.
event
CHALLENGE
When Georgia-Pacific Building Products needed a B2B sales boost, they asked for an internal sales program to inspire and drive their team to meet the challenge.
SOLUTION
An incentivized program that delivers the sales performance push as a fun and engaging experience. Utilize industry-related iconography, brand colors, merchandise, and a thinkBIG character to connect with participants, providing a cohesive experience and maximizing participation. Signage, responsive website newsletter, logo and character design, newsletter template, merchandise: apparel, notepads, pens, sticky notes.
presentation
CHALLENGE
Establish Metro Furniture’s brand, products, and furniture plans as a perfect fit for Porsche’s North American dealerships.
SOLUTION
A presentation positioning Metro furniture as a brand founded on quality and performance- characteristics shared with Porsche. Increase the brands’ connection through speed and motion, similar to the reputed performance of Porsche’s automobiles. Design and illustration.
merchandising
CHALLENGE
Boost Georgia-Pacific office paper sales through B2C merchandising.
SOLUTION
Found programs with financial rewards to incentivize repeat paper purchases. Visually support programs with in-store signage, program graphics to co-brand existing product packaging graphics, collateral, and program websites.
logos & icons
Represent a concept, function, or entity with a visual symbol.
CHALLENGE
SOLUTION
Design a simple, identifiable, adaptable visual that defines and features brand colors and fonts, creates intrigue, and tells a story across all channels and media. The symbol will build recognition, instill trust, and provide a unique identity for the concept, function, or entity.
tradeshow
CHALLENGE
Engage a passive audience for corporate introduction, dialogue, product information, and demonstrations.
SOLUTION
Design a Georgia-Pacific Office Papers tradeshow package that includes product photography, brochure, product sheets, and a tabletop display designed to portray the products as part of a productive and fun work environment. Create a brand-aligned marketing toolset for representatives and an engaging, informative environment for attendees. Build physical paper ream mockups, shoot product photography, and build a media asset library for marketing.
one-pagers
SOLUTION
Deliver product experience or guide the reader through the required steps to achieve the desired result in a single sheet for print and digital distribution.
Utilize corporate design components to create an on-brand product story, educating and persuading the audience. Provide a detailed assembly experience in a step-by-step written and visually guided process, educating the user on each step, purpose, and outcome. Utilize product illustrations with strong product likeness and orientation correlating to each step. Design, illustration, photo editing, and copy writing.
CHALLENGE
publications
Distribute a large quantity of information in an organized manner for digital and print distribution.
CHALLENGE
SOLUTION
Compose multipage and multipanel documents that categorically designate content utilizing tabs and colors. Design for legibility, ease of use, and maximum comprehension by presenting content as tables, charts, and diagrams. Produce for print and digital deployment, gaining maximum target audience exposure. Design, illustration, photo editing, and animation.
video
CHALLENGE
EcoVest Capital Inc. needed a tool to introduce themselves– a “handshake” that explained their approach, products, and tools to wealth managers looking for sustainable investment opportunities.
SOLUTION
A branded visual experience employing a professionally written script narrated by voice-over talent, with video and informational motion graphics. Sales professionals now have a tool that provides a comprehensive brand-consistent introduction and automatically stirs dialog with potential clients. Design, illustration, video, photo, and audio editing.
infographics
Communicate complex data, systems, and processes to an inexperienced audience.
CHALLENGE
SOLUTION
Expand the user’s informational experience beyond vocal or written descriptions by utilizing graphs, diagrams, and illustrations to tell the story at a fundamental level, enabling comprehension for all audiences. Design and illustration.
motion graphics
Increase visual interest and impact in websites, presentations, applications, and videos to grow engagement.
CHALLENGE
SOLUTION
Create motion graphics that bring life to branded assets, passive components, instructional, and informational graphics. Added motion empowers these graphics to explain, demonstrate, announce, and enliven user experiences. Illustration, 3D modeling, animation.
user experience
CHALLENGE
Crane Merchandising requested a complete user experience for their new Apollo Mini vending machine that identified the service provided and clearly demonstrated the purchasing process.
SOLUTION
Consider user test data, market positioning, and engineering input to develop a solution that provides a seamless user experience from an initial view to a completed purchase. Interface cycles through animated purchasing steps to inform the shopper of their pending venture. Once initiated, the animations continue to walk the customer through the transaction. Graphics call to customers while still fitting into an office/breakroom environment. Design, illustration, animation, and copy writing.
